Wednesday, November 27, 2013

Five Tips for an Effective CSR Program by guest blogger, Bob Gogel

Increasingly, companies are committing to making a positive social or environmental impact on the communities where they operate.  But despite their growth in popularity, Corporate Social Responsibility (CSR) programs are not easy to execute effectively.

At Integreon, we designed our CSR program to build upon our operational strengths. As a global outsourcing company providing integrated legal, research and business support solutions, our strengths include an educated, global and multilingual workforce, as well as integrated technology that connects our associates around the world.

We’ve created a series of live-streamed educational classes that allow our associates to teach classes to underprivileged children who lack access to quality education; so far, teaching hearing impaired children in India from Fargo, North Dakota. Soon, we will be expanding our relationship with this school by involving more of our associates, who can teach courses in many different subjects, including English. These experiences give our associates and the children they teach the opportunity to learn from each other by crossing cultural boundaries with the help of video conferencing technology. This is just one example of our CSR efforts at work; below are additional tips for maximizing a CSR program.

Top five tips for effective CSR:

1) Develop a clear mission & objectives: To gain traction internally around a CSR program, it’s important to develop a clear mission statement or an explanation of your company’s values, and how those values will be carried out in your CSR program. Especially for global businesses, it is crucial to establish common principles that all employees can unite around, whether they’re in London or Mumbai.

2) Demonstrate a measurable impact: The programs and initiatives your company implements will have real effects on people. Each annual CSR report provides an opportunity to track your company’s impact in a tangible, measurable way. At the end of 2012 for instance, The Coca-Cola Company’s 5by20 initiative, a global commitment to enable the economic empowerment of five million women entrepreneurs across the company’s value chain by 2020, was able to report it was operating in 12 countries and had impacted approximately 300,000 women.

3) Tell a story with your CSR program: While numbers and exact forms of measurement are critical success factors, there is an opportunity to bring programs to life by sharing compelling stories. For example, an employee’s experience donating holiday gifts to children or running in a 5K to support a charity will emphasize your program’s positive impact through tangible examples.

4) Let your employees be ambassadors of your program: Employees are often the ones doing the work of reaching out to local communities, so give them the recognition they deserve. CSR reports, corporate websites and internal communications all present ideal opportunities to showcase employees’ volunteer efforts or charitable donations. In addition, personalized employee testimonials about a volunteer experience can bring a CSR report to life.

5) Evolve to meet society’s expectations: As society’s needs change, you may need to evolve and/or expand your CSR program. Listening to your key stakeholders and being open to change will be critical success factors for an effective program.  TOMS, for example, recently expanded on its “buy one, give one” business model when it opened a manufacturing center in Haiti, a country where TOMS distributes shoes. This new strategy allows TOMS to improve people’s lives beyond “buy one, give one” by offering a stable source of employment to local residents.
_______________________________________________________________________________
Bob Gogel, CEO of Integreon, a global provider of integrated legal, research and business support solutions, has more than three decades of experience as both a provider and purchaser of global outsourcing, technology and consulting services. He is also co-founder of a leading think tank – the European Executive Council (EEC), the editor-in-chief of The State of the European Union annual conference, and a member of the faculty teaching the MBA program at HEC in Paris and Shanghai.

37 comments:

  1. Way cool! Some very valid points! I appreciate you penning this article and the rest of the site is really good.

    ReplyDelete
  2. Posts shared useful information and meaningful life, I'm glad to be reading this article and hope to soon learn the next article. thank you
    juegosjuegos.com | juegos de matar zombies | jogos do friv

    ReplyDelete
  3. Thanks for sharing. I hope it will be helpful for too many people that are searching for this topic.
    Signature:
    i like play games friv4 school online and play games 2 girls 2 online free and play game friv games and games 2 girls ! have fun!

    ReplyDelete
  4. Its really good information, i like your blog post. Thanks for sharing
    Signature:
    Jugar juegos de frozen en línea gratis, los nuevos de princesa de Disney juegos frozen - la princesa encantadora y linda. Divertirse frozen!

    ReplyDelete
  5. I would like to thank you for the efforts you have made in writing this article.
    Signature:
    download free descargar whatsapp and download baixar whatsapp online and descargar whatsapp gratis , baixar whatsapp gratis

    ReplyDelete
  6. Thanks for sharing. I hope it will be helpful for too many people that are searching for this topic.
    Signature:
    download descargar facebook messenger and download free descargar facebook para android , descargar facebook gratis , descarga facebook

    ReplyDelete
  7. Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write
    Signature:
    facebook entrar iniciar sesion gratis - Sitio Oficial iniciado sesión en Facebook lengua española. facebook entrar rápido, facebook iniciar sesion en tu cuenta de entrar facebook

    ReplyDelete
  8. I found a lot of information here to create this actually best for all newbie here. Thank you for this information.
    Signature:
    download baixar facebook movel, Facebook movel, baixar facebook movel. Facebook chat, baixar whatsapp gratis, fazer o download baixar whatsapp para Android, iPhone. Últimas Facebook

    ReplyDelete
  9. Very interesting! Thanks you
    Signature:
    Versión en facebook en español descargar a los países hablan Español: facebook entrar direto agora , facebook en español para and facebook entrar direto

    ReplyDelete
  10. I am very happy to read this. Appreciate your sharing
    Signature:
    The place to play all unblocked games 77 online. Here you can find every blocked games such as: unblockedgames , unblocked games happy , unblocked games 77 ,

    ReplyDelete
  11. Thanks for sharing this quality information with us. I really enjoyed reading. I think I need it.
    Games for girls|
    Kizi 1|
    Kizi 2

    ReplyDelete
  12. It is the best time to make plans for the future and it's time to be happy. I have read this post and if I could I wish to suggest you few interesting things or advice. Maybe you could write next articles referring to this article. I want to read even more things about it!
    happy wheels
    super mario bros
    pacman
    agario

    ReplyDelete
  13. Hello to every body, it's my first pay a quick visit of this weblog; this weblog carries amazing and really excellent data in favor of readers.
    Friv 4
    Kizi 3

    ReplyDelete
  14. Posts shared useful information and meaningful life, I’m glad to be reading this article and hope to soon learn the next article. thank you
    minecraft games
    g9g games
    a10 games
    yepi games
    hopy games
    kizi games
    friv games
    4223 games
    huz games
    kizi new games

    ReplyDelete
  15. I am very happy to discover your post as it will become on top in my collection of favorite blogs to visit.
    Friv 10

    ReplyDelete
  16. Great info. I love all the posts, I really enjoyed, I would like more information about this, because it is very nice., Thanks for sharing.
    Signature:
    i like play happy wheels demo online and play happy wheels games full and agario , fireboy watergirl , agar io

    ReplyDelete
  17. You need to kill time, you need entertainment. Refer to our website. hope you get the most comfort.
    Thanks you for sharing!
    Yepi
    Kizi
    Friv
    Friv Games

    ReplyDelete
  18. You are stressed and tired, you need entertainment. Refer to our website. hope you get the most comfortable.
    Kizi 4

    ReplyDelete
  19. You are stressed and tired, you need entertainment. Refer to our website. hope you get the most comfortable.
    Kizi 4

    ReplyDelete
  20. you'd have time to look these kids active. Please visit our website and let us play the game interesting.
    Thanks for sharing !
    Friv 10
    Kizi 10
    Yepi 2

    ReplyDelete
  21. You need to kill time, you'd have time to look these kids active. Refer to our website. Hope you get the most comfort.
    Thanks for sharing !
    Friv 5
    Kizi 1
    Yepi 3

    ReplyDelete
  22. thank you for your interest in welcome visit
    Friv 4

    ReplyDelete
  23. New attractive game . I will play it every day
    Friv|
    Friv 2

    ReplyDelete
  24. When you're tired, you want to relax after a stressful working hours, you need to have time to take care of the kids active.
    Please visit our website and play exciting flash games.Thanks you for sharing!
    Friv 4

    ReplyDelete
  25. Play the Best Free Games! We've picked out the racing games, cooking games, candy crush, games shooting, fashion games, ...
    Thanks for sharing !
    Kizi 200
    Friv 1
    Y88
    Y9

    ReplyDelete
  26. invites you to play games for a chance to win cars Corolla Altis car


    Friv Games
    Kizi 100
    Games2Win
    Kizi 5

    ReplyDelete
  27. You want to relax after a stressful working hours. Refer to our website. Hope you get the most comfort.
    Thanks for sharing !
    GirlsGoGames
    Kizi 100
    Frvi

    ReplyDelete
  28. You need to have time to take care of the kids active. Please visit our website and play exciting flash games.
    Thanks you for sharing!
    Games2Girls
    Kizi 1000
    Frin
    Friv 3

    ReplyDelete
  29. The blog or and best that is extremely useful to keep I can share the ideas. Age Of War 2
    Big Farm | Slitherio | Tank Trouble
    Of the future as this is really what I was looking for, I am very comfortable and pleased to come here. Thank you very much.
    Happy Wheels | Goodgeme Empire | Slither.io

    ReplyDelete
  30. This was actually what i was looking for, and i am glad to came here! Thank you very much
    Cookie Clicker
    Cookie Clicker play
    Cookie Clicker game
    Cookie Clicker online

    ReplyDelete
  31. Thanks for sharing this good stuff! Keep up the great work, we look forward to reading more from you in the future!
    Friv 100

    ReplyDelete
  32. You want to relax after a stressful working hours. Refer to our website. Hope you get the most comfort.
    Thanks for sharing !
    GirlsGoGames
    Kizi 100
    Frvi
    gold Miner 2
    unfair Mario 2
    cubefield 2
    tanki Online 2

    Friv Games
    Y2
    Friv 200

    ReplyDelete
    Replies
    1. pbskids.org is a well known site which contains games for little children. These are free games in view of fun and laerning. You can have a great time on Infofully Games and a free gaming site Friv 4 is likewise accessible. Cooler Math Games have some math games yet ability games and rationale games are additionally accessible on these sites.

      Delete

  33. Friv 2017 is new flash games which are expected to be the best Friv 4 games to play. You can find all game Friv 4 school free in Friv 2017 and Friv 4 School .
    friv Games
    Friv 2017
    friv
    tủ nấu cơm
    máy làm Ðá
    friv 2018
    friv 4

    ReplyDelete