Tuesday, September 01, 2015

IAOP Rebrands and Unveils New Logo: Spotlight on Collaboration

We are pleased to introduce you to IAOP's new look - the first significant change to IAOP's identity in a decade - and one that reflects the evolution of the association, our vision for the future and our ongoing commitment to meeting the needs of our members.

Created as a result of a year-long effort with you, our Strategic Advisory Board (SAB), staff and an outside design team, the new logo is a contemporary evolution of IAOP's previous logo with a more modern typeface that is crisp, streamlined and gives a nod to the global community.

Not only has the brand, tagline and logo changed, IAOP's value proposition has evolved along with it to focus on the core values that have helped IAOP become what it is today: the association for improving outsourcing outcomes by bringing together customers, providers and advisors in a collaborative, knowledge-based environment that promotes professional and organizational development, recognition, certification and excellence.

A lot has changed since IAOP launched in 2005. Organizations have become increasingly technology driven and interdependent through an array of ever-changing collaborative business models. Most generally referred to as 'outsourcing,' these approaches include multi-sourcing, global business services, offshoring, nearshoring, robotic process automation (RPA), cloud-sourcing and many other variants.

Both opportunities and challenges have emerged from these changes: new technologies like SMAC have moved front and center; partners have become sources of not just efficiency, but innovation; security and privacy have taken on new urgency; and even the most basic management principles have begun to give way to new approaches led by a new generation of business leaders.

IAOP's unique characteristic - core competency - is its ability to bring together this diverse, highly collaborative and passionate group of individuals and organizations. It is important that as an association, we embrace continuous change as the new normal and incorporate those ideas into all aspects of the new brand.

We hope you like them as much as we do. Thank you for being part of our global community.


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